Hyperficial (noun) : being so superficial that the word”super” is not enough.
What is meant by not being hyperficial is to be down earth. This fact can be considered as a rarity in a country like Lebanon. Showing your real interests makes you more credible and easier to talk to.
A good example of not being hyperficial is Teddy Semaani. He shares his deepest thoughts which makes him someone really credible and easier to talk to. Sometimes, this very fact makes him come off as rude or not that civilized.
Since when did sincereness become something negative ?